Verb

marketing

1. Present participle of market.

Noun

Singular marketing

Plural countable and uncountable; plural marketings

marketing (countable and uncountable; plural marketings)

1. Buying and selling in a market.
2. (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.
3. (archaic) earlier (until the 1920’s), shopping, going to market.

Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

The Chartered Institute of Marketing, which is the world's largest marketing body, defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognised a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Sourced

• You can tell the values of a nation by its advertisements.
  • Norman Douglas (1868-1952), South Wind (1917)

• An advertising agency is 85 percent confusion and 15 percent commission.
  • Fred Allen (1894-1957), Treadmill to Oblivion (1954)

• Ads are the cave art of the twentieth century.
  • Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

• Society drives people crazy with lust and calls it advertising.
  • John Lahr (1941- ), The Guardian (August 1989)

• By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
  • Bill Hicks (1961 - 1994), "Revelations" (1992)

• Marketing is the art of making something seem better than it really is.
  • Suso Banderas (1976- ), Randomsig sample sigquotes (2000)

• Life's too short to sell things you don't believe in.
  • Patrick Dixon (1957- ), Building a Better Business (2005)

• In Marketing there are those who satisfy needs and those who create wants.
  • Juan Carlos Castillo (1974- ), Marketing in Action (2005)

• Marketing is inherently about producing results - either financial or otherwise.
  • Geoff Smith (1962- ), VantagePoint Marketing (2005)

• You cannot Adhere to the Teachings of the Church on Sunday and not Apply to the Marketplace
  • Archbishop LeRoy Bailey Jr. (1946- ) " He is Lord"- a sermon delivered at w:The First Cathedral (2007)